Ask The Expert

Colors that sell

Q: I've read that buyers have strong views on color in a home – not just what hue, but where and how it’s used. Before selling our home, what shades do well with buyers and which should we steer clear of?

You want buyers to walk in and fall in love with your home, but unfortunately you can't rush out and buy the number one selling beige of 2019 hoping to cast that wide net. Did you know that 40 percent of paint sold is the wrong color? Every space is different – you can't pick a color from a small swatch in the big box store and expect that color to be exactly the same on your walls.

If you are painting more than just a small room, chances are this is a big investment for you and you may want to hire a professional color consultant. You don't want to walk in to your home to discover there is a pink undertone. Most buyers would like to have a turn-key home and do not want to spend $5,000 on a paint job before moving in.

Sellers should go with neutrals when trying to sell their home; it is not the time to let everyone know you love the Oregon Ducks! Steer clear of very bright, very saturated colors – and don't add faux finishes or an accent wall (yes, I had a red one in my first condo!). Neutrals still require a lot of consideration as there are many to choose from, with undertones that enhance or potentially conflict with your space. Don't let this deter you from taking on this project. Paint is a miracle worker for making a house look fresh and welcoming – make it work for you!

Noel Pearson and her business partner, April Johnson, own About Face Home Staging and Redesign, the premier home staging company in Anchorage and the surrounding areas. The company's services include full vacant staging, occupied staging consultations and color consults. Visit